STRATEGI MARKETING PUBLIC RELATIONS PT.CIPTA ANEKA SELERA DALAM RANGKA MEMBANGUN BRAND AWARENESS PADA PRODUK BEST FRIED CHICKEN DAERAH JABODETABEK

Abstract

Research aims to understand Marketing strategy Public Relations Company Create Various Taste in order to establish Brand Awareness to the Best Fried Chicken regions Jabodetabek. Formulation problems research submitted is how marketing strategy public relations Company Create Various Taste in order to establish brand awareness to the Best Fried Chicken regions Jabodetabek ? Researchers used three ways strategy (push, pull, pass) by Thomas L.Harris. The methodology this is qualitative descriptive with the subject of study the head of the Marketing Public Relations Company Create Various Taste Best Fried Chicken products, technical support Best Fried Chicken, the owner of a partner Best Fried Chicken, and customers Best Fried Chicken The collection of data is collected from in-depth interviews. Data is collected through study literature available and documentation about research object .The results of study show that the strategy Marketing Public Relations done by a team Marketing Public Relations done by a team marketing public relations company create various taste in the frame of building brand awareness Best Fried Chicken products have positively at the rising forcast moreever sell in partner Best Fried Chicken that is using three ways strategy.