PENGARUH PROGRAM MAMAH & AA TERHADAP PEMENUHAN INFORMASI KOGNITIF PEMIRSA

Abstract

This research aims to find out "how great the influence and how great knowledge in “Mamah&AaBeraksi” Program on The Indosiar Against fulfillment of Religious Knowledge In- formation (Survey on Housewives Rw 12 Kebayoran Lama). This research using explanatory method with quantitative research type. The population totaled 91 respondents using Quota Sampling technique. B Researchers conducting the dissemination of questionnaires to 91 re- spondents. Statistical tests used in this research are Simple Linear Regression, Correlations test, and use hypothesis test i.e. Anova, that is processed by IBM SPSS software version 22. With Using Uses And Gratification theory.Conclusions from the R Square test results it can be con- cluded that the "influence of program Mamah&AaBeraksi on Indosiar Against The Cognitive Information Fulfillment Of Audience" (survey on housewives RW 12 Kebayoran Lama) amount- ing to 11.1%, while the rest of 88.9% is from another variable that is not examined in this re- search. Then, this research be demonstrated that the Haaccepted and Ho is rejected, it can be seen from the significant value of 0.000< 0.05 it means there is any the influence of mamah &aa beraksi program on indosiar against the cognitive information fulfillment of audience.