PERANCANGAN IDENTITAS VISUAL (LOGO) UNTUK MENGANGKAT NILAI BRAND AULIA GRIYA PENGANTIN

Abstract

This visual identity design aims to create a visual identity for Aulia Griya Pengantin, in order to enhance their existence as a wedding organizer. In this case, the creator made: "Visual Identity Designer (Logo) for Raising the Brand Value of Aulia Griya Pengantin" to summarize all the existing vision and mission into a visual form of logo. This logo will make Aulia Griya Pengantin different with other competitors who has moved in the same field. For designing the logo, designer/creator used data collection techniques such as interviewing the owner as well as business performer of Aulia Griya Pengantin and facilitating a brief which was also delivered by the owner of Aulia Griya Pengantin. From the brief, designer/creator received many things about what designers need in designing the logo. Therefore, the brief was used as a reference in producing the logo so that it is worthy to become Aulia Griya Pengantin’s identity. Besides that, designer/creator also planned the creative and technical concept while desi gning the logo. The final result of the logo will be applied to several collateral media, such as: letterhead, business cards, etc. in order to confirm that the logo is widely applicable.