MUATAN PORNOGRAFI DALAM FILM SECURITY UGAL-UGALAN (Analisis Semiotika Jean Baudrillard Pada Tokoh Pamela dan Ovi)

Abstract

Film is one of the entertainment options that hold the interest of community from various circles. The cinema is a place where the screening becomes so popular because of the audio and visual support that makes the viewing experience more real. There are many types of movie genres that are played every month in Indonesian cinemas, one of which is the comedy genre. However, comedy films that are presented still contain elements of pornography and sexy side from female characters. This study aims to know and understand the content of pornography in the movie called ‘Security Ugal-Ugalan’ through the characters Pamela and Ovi. The question posed by the researchers in this research is how the form of pornographic content in the film through the characters, Pamela and Ovi. The theory that have been utilized in this study is the hypersemiotics from Jean Baudrillard, who views a semiotics (mark) that exceeds reality. The approach used in this research is qualitative with research method of hypersemiotics. The object of research is Pamela and Ovi. The data collection is obtained from the pictures belonging to the study itself, observation, in-depth interview with the director as key informant and three people from this movie and documentation from various online media. The results shows that a mark presented in the snippet of the studied image is part of the false signature present and the interpretation result is only half of the actual sign. Then the sign is generated due to the support of technology in this editing classified in an artificial sign. In general, the most common sign that is an extreme sign which is a sign that the reality is packed in excess. For example the addition of effects and also the storyline that is made just to solve the conflict with a woman’s body. Pornography and sexy ladies become a distinctive element in this film. Pamela and Ovi represents as two women who end up exposing their sexiness compared with the function of security. In conclusion, pornography becomes the stuff that tucked in a movie show. Comedy finally disguise the element of pornography. Industry uses women's bodies to gain as much profit as possible. Media in this case the film finally makes the figure of women as a show that is no longer appear as a figure of women themselves.