STRATEGI HUBUNGAN MASYARAKAT BADAN NARKOTIKA NASIONAL KOTA TANGERANG SELATAN DALAM MENSOSIALISASIKAN PROGRAM PENCEGAHAN PEMBERANTASAN PENYALAHGUNAAN DAN PEREDARAN GELAP NARKOBA (P4GN) (Studi Deskriptif Kualitatif pada Program P4GN di wilayah Ciputat)

Abstract

This study aims to find out the BNN South Tangerang City’s Public Relations Strategy In Socializing The P4GN Program (Prevention Of The Eradication And Distribution Of Drugs) In Ciputat Area. The formulation of the research problem proposed is How BNN South Tangerang City’s do the Public Relations Strategy in Socializing P4GN Program (Prevention Eradication Abuse and Illicit Circulation of Drugs) in Ciputat area. Researchers use the Concept of Cutlip Center and Broom, strategy planning and PENCILS theory. This research method is Qualitative with Descriptive Method with research subject of BNN Public Relations Division of South Tangerang City. Data collection is obtained through observation, in-depth interview and Documentation. Data obtained through literature study. The result of this research shows that BNN Tangerang Selatan City’s Public Relations has socialized P4GN program (Prevention Eradication Abuse and Illicit Circulation of Drug) in Ciputat area by using Strategy Planning Concept according to Cutlip Center and Broom which: Public Relation making decision about target and program objectives, Public Relations do identification to determinants, Public Relations establish a policy or rules to determine the strategy to be in use and Public Relations decide which strategy to use. PENCILS concept by doing Publicity through social media (Instagram, twitter, facebook, website), printed media (banners) and mass media (tv and radio), Events by conducting seminars and counseling, News by making press release and updating news in  BNN South Tangerang City website, Community Involvement in cooperation with the community, Information or Image, BNN South Tangerang has a positive image amongst the community, Lobbying and Negotiations by way of guidance, approach, community empowerment and provide information to the community to encourage people to stay away from drugs and encourage people to socialize the program P4GN and Social Responsibility (CSR) by doing urine test and opening Rehabilitation Clinic.