STRATEGI MARKETING PUBLIC RELATIONS PT COCA- COLA AMATIL INDONESIA DALAM MEMASARKAN GRINDERS CAFFITALY SYSTEM SEBAGAI PRODUK BARU PADA MASYARAKAT INDONESIA

Abstract

This research aims to know and examine Strategies Event Marketing Public Relations in introducing the latest product of Coca cola Amatil Indonesia –. Formulation in this research is how Public Relations Marketing strategy of Coca cola Amatil Indonesia in introducing new Products Caffitally System Grinders On Indonesia society. The theory used in this research is the theory of Thomas l. Harris (Push-Pull-Pass). The methods used in this research is descriptive qualitative approach – qualitative research. The subject of this research is the Marketing Public Relations for PT. Coca – cola Amatil Indonesia. The object of this research is the Marketing Public Relations. The collection of data obtained through the interview process and observation of non-parsitipan, in addition to the data obtained through the study of librarianship and the observation of non-pastisipan. In addition data obtained from various sources such as documents, opinions of the community and others. Research results showed the results of research from theory of Thomas l. Harris showed that Public Relations Marketing strategy of Coca cola Amatil Indonesia in marketing new Products Caffitally System Grinders from on Indonesia to reach the target sales has been very good in introducing a new product, especially in events that are being organized. Because it's become the center of attention of a lot of people with a lot of enthusiasts had the coffe machine. to deal with any problems that arise, convey clear information to the public and try to give the best to the community so that companies in order to better in the eyes of the community.