PEMANFAATAN MEDIA PR DALAM PROGRAM CORPORATE SOCIAL RESPONSIBILITY “OPERASI KATARAK GRATIS” PT. SIDO MUNCUL TBK

Abstract

This study aims to know and analyze how media PR use in Corporate Social Responsibility Program "Free Cataract Surgery

2017" PT. Sido Muncul Tbk in image building the company. The formulation of this research is How Media PR use in Corporate Social Responsibility Program "Free Cataract Surgery" PT. Sido Muncul Tbk. The concept used in this research is PENCILS: Publicity, Event, News, Community, Identity, Lobby, Social Responsibility of Public Relations. The method used in this research is descriptive – qualitatative. Subjects in this research is Public Relations PT. Sido Muncul Tbk. The results of this study indicate that  PT Sido Muncul Tbk has utilize all aspect of PENCILS to build company image in Corporate Social Responsibility Program "Free Cataract Surgery 207. All media are conducted in cooperation with the main participation related to these activities, among others, Polda Metro Jaya Police, Army Strategic Command, Union Eyes Doctor Indonesia and in cooperation with community organizations from university, hospitals. CSR cataract surgery that run also affects to corporatae image of PT. Sido Muncul Tbk, and product sales are getting better and increasing every year. The society also seen enthusiasts Sido Muncul products and herbal medicine company, PT. Sido Muncul Tbk became the number one brand in the community and strive to provide the best for the community so as to be able in the formation of corporate image for the better in the eyes of the community.