PERANCANGAN EXPLAINER VIDEO JASA PADA PT ADINDA AZZAHRA SEBAGAI MEDIA PROMOSI

Abstract

Promotional media can be performed anywhere and anytime, there are different kinds of media campaigns, and one of them is called explainer video. Explainer Video is a mode of chaneling message or information in digital form using electronic media, it is one of the advanced promotional medias today. The current field of media campaigns require creative ideas such as explainer video animation. There are two categories of Explainer video animation, the 2 dimensions videos and the 3 dimensions videos, used to diversify animations and make more advance and performant videos. The Explainer video animation concept is not yet as known as other traditional media campaigns that exist, which use human physical performance. This research was conducted using observations and interviews performed at the company PT Adinda Azzahra. This company performed media campaigns through videos, animation and presentation in an interesting and informative ways following the advance technology that the world witnesses today. Their animations are based on 2D by using simple illustration style form of vector illustration flat design. It is based on the theory of communication and visual communication that refers to animation. The Overall creation aspect of this type of animation contains a form of information as well as invitations delivered to the consumers of the company PT Adinda Azzahra. This research aims to map out the media campaign animation concept, in order to highlight his interesting aspects, and to help as well the company PT Adinda Azzahra by enhancing his way of promoting himself in the field of Tour, Travel and Muslim tourism.