PERANCANGAN EXPLAINER VIDEO PESTADISKON MELALUI ANIMASI 2D SEBAGAI MEDIA PROMOSI

Abstract

The creation of this work aims to introduce and promote a Startup named Pestadiskon. This creation discusses the planning of beginning concept then making step of explainer video, research and observation became the beginning of the idea of creating this work in determining the character, animation techniques, and selection of voice character. Besides that the client’s brief will be adjusted, because this work is based on client request. This creation explains about the process of making explainer video. Start from the determination of initial concepts, story ideas, character creation, making narrative script, sketching, animation and rendering. The process of making this works start from receiving a brief from the client, data collection, reference collection, concept determination, until searching voice-over character before animation.  A company must have a promotion to be widely known and increase the number of visitors and users of the website, then it will increase the followers of social media. Pestadiskon in the future become one of the online buying and selling place to empower local creativity in Indonesia.