STRATEGI HUMAS DIREKTORAT JENDERAL PAJAK DALAM MENSOSIALISASIKAN PROGRAM TAX AMNESTY MELALUI WEBSITE PAJAK.GO.ID

Abstract

The Directorate General of Taxes implements tax amnesty program in July 2016. Tax amnesty socialized massively by the public relations of Directorate General of Taxes in all communications channels, including website pajak.go.id. During its socialization, this program has brought about pros and cons from some online media. Meanwhile, until the end of the program in March 2017, the program became the most successful among countries that have implemented the same program. Based on the phenomenon, this research is focused to know the strategy of public relations Directorate General of Taxes in socialization tax amnesty program via website pajak.go.id. This research uses a two-ways symmetrical communications concept. This research uses qualitative approach with qualitative descriptive method. This research was conducted at the head office of the Directorate General of Taxes south Jakarta in the Public Relations divisions of Directorate General of Taxes, in Directorate Counseling, Service and Public Relations. The data used are primary and secondary. Data collections techniques are in-depth interviews and documentation. The result of this study show that strategy of public relations Directorate General of Taxes in socialization tax amnesty program via website pajak.go.id are provide a special webpage of tax amnesty program, reproduce frequently asked questions, update information periodically, and providing an integrated channel. The strategy undertaken by public relations Directorate General of Taxes shows the two-ways communications. The two-ways communications made by public relations Directorate General of Taxes proved then effective and able to attract the community to participate in the tax amnesty program.