STRATEGI KREATIF PRODUSER PROGRAM JEJAK PETUALANG DI TRANS 7 DALAM MENGEMAS KONTEN BUDAYA INDONESIA

Abstract

Individuals need information to improve their insight. Information can be obtained through various kinds of mass media. One of them is television. Nowadays, television is still a mass media that many people were interested by the community rather than most newspaper, radio, and magazines. Television stations were carrying new compete each other to over so as to present the program which impressions are able to attract and entertained the public. The producers must have creative strategy in improving the perspective of content or quality impressions. A proper Strategy can help develop ideas and created program quality. One of the program is Jejak Petualang. Jejak Petualang presenting Indonesian beautiful-various creatures and cultures. This program packaged in informative, educative, and entertaining. This fellow is advising move program impressions interest of the community in Indonesia and culture explore the beauty that are inside them. The researchers decided to find out Jejak Petualang program with the formulation of the problem is how strategy of creative the producer in program Jejak Petualang Trans7 presenting content Indonesian culture. This research used methodology qualitative descriptive with qualitative approach. The paradigm that used of this research is Post-Positivism. The theory that used is Normative Media Theory with 13th concept of element creative strategy. The subjects of this research are Producer, Associate Producer, and Reporter. Then the object of this research is program Jejak Petualang at Trans7. The results of this research showed that the producer of has run the strategy in accordance with an element creativity in packaging standardization content Indonesian tradition and culture, strategy conducted producers in reflect and expressing Indonesian culture by taking into account the quality of impressions in making a production of impressions than informative and education with pitching program.