REPRESENTASI BUDAYA JOGJA DALAM PROGRAM OK FOOD NET TV, EPISODE 57 - RELA NGANTRI DEMI MAKAN NASI GUDEG BROMO BU SUKIJO/BU TEKLUK

Abstract

Cultural representation is a way of representing whatever culture is present in an area. Cultural representation in this research is Jogja culture, where the representation of this culture is delivered through communication media one of them is television. Television shows its impressions in an event program and event program used for this research is Ok Food Episode 57 program - Rela Ngantri Demi Rice Gudeg Bromo Bu Sukijo / Bu Tekluk. This program belongs to a culinary program that seeks to present a wide variety of culinary one of which is traditional food. On the Ok Food program there is a mark on the content tanyangannya. Researchers trying to find signs that have elements of Jogja culture. This research uses qualitative research method and analyzed by using semiotic analysis of content of Charles Sanders Peirce, where researcher use triangle semiotic meaning or triangle theory meaning with three sign of Peirce that is icon, index and symbol. This analysis is also concerned with the culture of Jogja that still exists today. The results of the research will be the television program show Ok Food Episode 57 - Rela Ngantri Demi Rice Gudeg Bromo Bu Sukijo / Bu Tekluk on Net TV, has signs that can represent the culture of Jogja. These signs include food, behavior, clothing, vehicles and tourist attractions.