STRATEGI TIM KREATIF PADA PROGRAM KOMUNIKATA INDONESIA DALAM MEMPERTAHANKAN EKSISTENSI DI GTV

Abstract

The purpose of this research to determain the strategy team creative on the production process Komunikata Indonesia in maintaining existence of the program in GTV. The theory strategy management strategies in an effort to seize by the people of pretty much a broadcast competition market. The result obtained was that includes four phases, namely: a) Program Planning, b) Production Program, c) program execution, d) surveillance and evaluation. The research is using a post positivism paradigm and qualitative approach. By the use of data collection method in-depth interviews with informants and this research showed that strategy the creative team in the production process. So can increase rating, share and maintaining existence of the program in gtv. The selection of theme adapted to the theme with the fresh, latest and choose appropriate guest star to content that has been prepared before. Keep the existence of the program the event so that they do not boring, in a mature manner with the idea of a program like segment of the event, style of language and insight. Determine the target the audience choose a bearer of an event that have insight and extensive knowledge, the spirit of enthusiastic in bring the event, cooperation same the end of the event between teams production with players and guest star. The creative team giving directions to his team and the player by means of discuss first discuss the theme of the event. Event content, breakdown and rundown that is going to be will be used at the time of broadcast take place, That those events can run well and it is not boring. It is also that the program komunikata indonesia it received by the