PENGARUH PROGRAM SINETRON “JODOH WASIAT BAPAK” DI ANTV TERHADAP MINAT MENONTON Survei pada Ibu Rumah Tangga RW 08 Kebantenan Pondok Aren

Abstract

This research aims to know the extent of the influence of The Telenovela "Jodoh Wasiat Bapak" program on the ANTV Against Interest in Watching (survey on Housewives RW 08 Kebantenan Pondok Aren). To know and examine the influence, researcher using the paradigm of Positivism and using S-O-R (Stimulus-Organism-response) theory. This research is a type of Associative Explanatory research, to collect the data against housewives RW 08 Kebantenan Pondok Aren.. Researcher using quantitative approach andsurveymethods to collect the data against housewives RW 08 Kebantenan Pondok Aren. With the amount of data a population of 762 houewives and using theSlovin formula with error level of 10%, so samples that use in this research is 88 housewives RW 08. Researcher use significant levels of % to 0.05. It means that the correlation between the two variables have an influence, can be seen the number of sig (2-tailed) of 0.000 and alpa of 0.05, 0.05 > 0.000 so can be significant. The value of R square or coefficient determination of 0.303 which when presentedto be a 30,3% and it can be concluded that the influence of variable of the Telenovela “Jodoh Wasiat Bapak” programon the ANTV against Interest in Watching on Housewives RW 08 Kebantenan Pondok Aren of 30,3% and the remaining 69,8% were other variables that are not examined by the researcher in the study, then the Ha accepted.