PENGARUH PROGRAM INDONESIA BAGUS DI NET TV TERHADAP MINAT TRAVELING KOMUNITAS BACKPACKER INDONESIA

Abstract

This research entitled “The Influence of Indonesia Bagus Program On NET TV Towards the Interest of Backpacker Travellers Community” to find out the influence of Indonesia Bagus program towards the interest of the members of backpacker travellers community. This research used associative explanative survey method with quantitative approach. The theory used in this research is S-O-R theory. The subject in this research is the members of backpacker communities in Indonesia. The analysis of the data uses a simple linear regression. Result showed that there is an influence between variable X and Y. From the calculation of coefficient determination can be concluded that the influence of Indonesia Bagus program towards the interest of the members of backpacker travellers community is 58,3% with significance level < 0,05, meanwhile the rest of it is influenced by another variable beyond this research by 41,7%. Furthermore, coefficient correlation test was calculated by Pearson’s Product Moment. Result showed that Indonesia Bagus program is having strong influence towards the interest of the members of backpacker travellers community by 0,763.