STRATEGI PRODUSER DALAM MEMPERTAHANKAN PROGRAM ACARA “D’SIGN” di NET TV

Abstract

Television is an electronic mass media able to present a messages in audio/visual form so that make television is one of the most popular media. This makes many emerging new television station in Indonesia, the competition to attract attention of the audience began by creating various programs to offer. NET TV as one of the private tv stations in Indonesia offers a magazine program called D'SIGN This program reviews the work of the design world, interesting and unique architectural masterpieces, other than that this program also gives an inspirational interior design ideas and creative decorations that can be used as a reference. This program has maintain for four years in the midst of many similar programs. This research is intended to discover producer management strategy in maintain program “D’SIGN” in NET TV. Formulation of this research problem is how producer management strategy in maintain program “D’SIGN” in NET TV. Method used in this research is descriptive analysis with using qualitative approach. Theory used in this research is Management Strategic Program Concept by Peter Pringle. The subject of research producer of D’SIGN program. The object of research producer strategy of D’SIGN program. The collection of data through observation, in-depth interviews conducted on a producer who became an informant. Data were obtain through library research and documentation of various media. Result of this research can describe producer management strategiy in maintain program “D’SIGN” in NET TV with four phases, program planning, program production and procurement, program execution, and program supervision and evaluation. Conclusion of this research is there are two phases of producer strategy that can be relied. The phases is program planning and production, and phases which used by producer are running well.