EFFECT OF ENGINEERING AND INTERVIEW TALKSHOW HOST TONIGHT SHOW NET TV ONWARD AUDIENCE INTEREST (Students STIE Ahmad Dahlan alumnus 2014 Jakarta Selatan Survey)

Abstract

Host is the spearhead in an event, if Host an event has not been able to lead the show well, then certainly an event will fail and less desirable audience. Not only that a Host also must meet certain requirements one of them mastered in interviewing Engineering and Ethics. Based on the above background, the researcher aims to know whether there is influence Engineering and Ethics Interview Talk show Host Tonight Show NET TV Interest to Watch Students STIE Ahmad Dahlan. And knowing whether there is a strong level of relationship between Engineering and Ethics Interview Talk Show Host Tonight Show NET TV Interest to Watch Students STIE Ahmad Dahlan. The theory used is S-O-R (Stimulus-Organism-Response) by using quantitative approach, positivism paradigm, explanatory research method with data collection obtained through questionnaires, sample using Simple Random Sampling technique, population in this research amounted 650 people. To calculate the number of samples from population data used slovin formula with error rate of 5%. The results of this study based on the correlation coefficient between the influences of Technique and Ethics Interview Talk show Host Tonight Show NET TV Interest to Watch Students STIE Ahmad Dahlan is 0.166, showed a very low correlation relationship because 0.166> 0.05 then that happened on the original Hypothesis is Ho rejected and Ha accepted. Significant based on the value of R Square or coefficient of determination of 0.27 or 27%. So it can be concluded that the variable between the influence of Technique and Ethics Interview Talk show Host Tonight Show NET TV Interest to Watch Students STIE Ahmad Dahlan of 27% and others 73% is another variable that is not examined in this study, so that other researchers who want to perform testing same, then it can use other dependent variable.