STRATEGI PRODUSER PROGRAM BIBIR JAKARTA DI RADIO CBB 105.4 FM DALAM MEMPERTAHANKAN RATING

Abstract

The mass media is tools to deliver information for people. One of the mass media is electronic mass media, it is radio. This research is for knowing strategies producer in keeping rating broadcast conten on Bibir Jakarta program at CBB (Cakti Budhi Bhakti) at radio CBB 105.4 FM. The problem is how strategies producer in keeping rating broadcast content on Bibir Jakarta program at CBB Radio 105.4 FM. The method is desciptive with post positivsm paradigm. Producer of Bibir Jakarta program become the subject of this research. This used some theory which organizational control theory they are simple control, technical control, bureaucracy control and konsertif control. Data collection gone through observation and interview with producerof Bibir Jakarta. Results for this research is producer have an important strategy in order to produce a program broadcast content. The strategies is program strategies that have four stage there are planning program, production program, execution program and evaluation program. And also producer doing some organizational communication to production team that is organizational control. Organizational control is for regulating and controlling production process on Bibir Jakarta program. Organizational communication is done by all member production team will be accelerate work by each division because of coordinated work structure. Producer program is taking control the organizational communication. Producer have to guarantee fluency and maximizational production team performance in order to produce good quality of broadcast content. The conclusion is producer apply various ways through program strategy and organizational control to keeping quality broadcast content Bibir Jakarta program. Suggestion so that Bibir Jakartaprogram always keeping quality their broadcast content every day, especially producer has to always apply organizational control weel in every step of their production so as to keeping the rating.