IMPLEMENTASI KAMPANYE PUBLIC RELATIONS POLITIK TEMAN AHOK DALAM PILKADA 2017
(Studi Kasus Kemenangan Ahok – Djarot di Pulau Pramuka, Kepulauan Seribu Pada Putaran Pertama)
Keywords:
Implementation, Public Relations Politic, Campaign Planning Public Relations.Abstract
This research aims to analyze and explaining with the detail how politic campaign implementation of the Teman Ahok’s Public Relations during Jakarta’s local election 2017 (a study of the triumph of Ahok-Djarot in Pulau Pramuka, Kepulauan Seribu at the first round). Theory that used for this research is ten stages of public relations campaign planning theory by Anne Gregory. Researcher used this theory as guidance before practice.This research use qualitative method and also collecting data by in dept interview with 1 key informan and 3 others informants so that is why the researchers are able to analyze and make conclusion based on this method. The result of this research shows that Ahok-Djarot won Jakarta local election at the first round in Pulau Pramuka, Kepulauan Seribu because Teman Ahok such as gave news paper to people in Pulau Pramuka, Kepulauan Seribu to make them more familiar with Ahok-Djarot’s personal. Teman Ahok tried to make people in Pulau Pramuka, Kepulauan Seribu believe that Ahok didn’t do religion humilation by gave them information about Ahok-Djarot’s programs during is reigning that and ultimetly makes them won.
