STRATEGI PUBLIC RELATIONS THE EAST DALAM MEWUJUDKAN PELAYANAN PRIMA PADA PT.NET MEDIATAMA INDONESIA

Abstract

Excellent service is done by Public Relations The East which is directly related to Tenant. This study aims to determine the strategy of Public Relations The East in realizing excellent service at PT. Netmedia tama Indonesia. The concept used in this research is the service of excellence (service of excellence). The paradigm of post-positivism research. The research method used is a case study method. The subject of this research is Public Relations The East and the object of this research is excellent service. Data collection was obtained through in-depth interview techniques and non-participant observation. Other supporting data obtained through literature study and documentation. The results obtained by the researcher, that the strategy conducted Public Relations The Eastn in providing excellent service through three elements of 3A, Attitude, Attentions, and Action. Through these three elements then the excellent service will be created and able to increase the trust of tenants. Excellent service is one run by Public Relations The East. Attitude is an important thing owned by Public Relations to create a comfort in the company, Attantion an important action on the excellent service to give attention and meet the needs of tenant, Action is done quickly and precisely in handling complaints tenant. Conclusion is The East Building is one of the companies engaged in property, in conducting external relations The East fielded Public Relations, establishing good relations can be done in many ways. One of them and the important thing is to give the best fast response to the customer where it is a starategi run by Public Relations in providing excellent service to Netmediatama Indonesia, providing quick response the main purpose is to maintain good and harmonious relationship, so that any service given to the parties The East, the goal is to obtain and maintain customer satisfaction.