PERAN LOBI DAN NEGOSIASI PUBLIC RELATIONS PT BINTANG PUTRA ALEXANDER DALAM MENJALIN HUBUNGAN KERJASAMA DENGAN PT ANGKASA PURA II DI BANDARA SOEKARNO HATTA

Abstract

PT Bintang Putra Alexander is a company engaged in the provision of services labor (outsourcing). As a company engaged in outsourcing, the survival of PT Bintang Putra Alexander relies on cooperation with companies employing the labor channeled by it. In this study, will be examined how the role of public relations PT Bintang Putra Alexander to lobby and negotiate with PT Angkasa Pura II at Soekarno Hatta Airport .. The formulation of the problem in this research is how the Lobbying and Negotiation Role of Public Relations PT Bintang Putra Alexander in Establishing Cooperation Relations with PT Angkasa Pura II at Soekarno Hatta Airport ?. This study uses the theory of alignment management of meaning. This research uses qualitative approach with descriptive method. Data obtained from the interview, observation. The result of this research is Lobby and negotiation is an initial process done by PT Bintang Putra Alexander in creating or establishing relationship with other company, in the context of this research is PT Angkasa Pura II. Lobbying and negotiation conducted by PT Bintang Putra Alexander is a way of Public Relations to align the meaning between what is the intention of PT Bintang Putra Alexander with what is the needs of PT Angkasa Pura II, so that the two companies can establish cooperation. Based on the management theory of Harmony of Meaning, lobbying and negotiation by PT Bintang Putra Alexander will rely on the intentions embodied by action, this is more to the lobbying, while the interaction will refer to the interaction conducted at the negotiation stage, at this stage of alignment or equations of meaning will be realized, while the story or story will refer to the credibility and reputation of PT Bintang Putra Alexander who was brought on entering the interaction at the negotiation stage, which then at the end of negotiations will create a story or a new story for PT Bintang Putra Alexander