STRATEGI MARKETING PUBLIC RELATIONS PT TREN DATA INDONESIA DALAM MENINGKATKAN LOYALITAS PELANGGAN

Abstract

This researcher discusses the Public Relations Marketing Strategy PT Tren Data Indonseis in increasing customer loyalty. The purpose of this research is to know the Public Relations Marketing Strategy PT Tren Data Indonesia in increasing customer loyalty. Research methods used to analyze existing problems in this research is descriptive research methods,present information data collected from internal parties, analysis of the results of the non participant observation, and interviews in the semi structured with some resource-related research issues. The concept used in this study there are Three Ways Strategy (Push,Pull,Pass Strategy) courtesy of Thomas L. Harris.The Results showed that the goal of Public Relations Marketing Strategy PT Tren Data Indonesia in creasing customer loyalty has been successful, judging from the large number of customers who follow a program of free monitoring as a form of customer loyalty towards PT Tren Data Indonesia. The conclusions from this research is a Marketing Startegy Public Relations PT Tren Data Indonesia in creasing customer loyalty is done through Push, Pull, Pass Strategy. Push Strategy (Strategi Mendorong) Strategy by providing services through personal selling and performing program free monitoring. The Pull Strategy (Strategi Menarik) customers namely brochures. Pass Strategy (Strategi Mempengaruhi) through social activities,namely variety to the orphans.