PENGARUH IMPLEMENTASI KEGIATAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PT. EXPRESS TRANSINDO UTAMA TBK

(Survey kepada Penerima Program “Educational Found” Express Group Periode Tahun 2015-2016 di Jakarta)

Abstract

This research is to find out is there any influence of The Corporate Social Responsibility Implementation Activity towards the image of PT. Express Transindo Utama Tbk and how much the influence. A theory that’s used in this research is website theory from S-O-R  (Stimulus-Organism-Response) and image theory from Rosady Ruslan. This Research is using a positivism paradigm, quantitative, and survey method assosiative explanative in obtaining data. Technique of collecting data obtained through the deployment of questionnaire by taking a sample of 118 samples of the total of 167 populations is receiver of  “Educational Found” from Express Group period 2015-2016 at Jakarta. Technique of sampling is a purposive sampling. The data described in the form of table and graphic by using the SPSS version 19.0. From the result of correlations test between The Corporate Social Responsibility Implementation towards the image of  PT. Express Transindo Utama Tbk is equal to 0,809 which is mean the values is strong. On coefficient determination test R² (R Square) can be conclude that the influence of The Corporate Social Responsibility Implementation Activity towards the image of PT. Express Transindo Utama Tbk in the amount of 50,6%, while the rest 49,4,1% affected by other factors. The result of research is there’s a significant correlation between The Corporate Social Responsibility Implementation towards the image of  PT. Express Transindo Utama Tbk.