PENGARUH PROGRAM WEEKEND LIST NET TV TERHADAP TINGKAT PENGETAHUAN MENGENAI TEMPAT WISATA (Karyawan PT duta Pertiwi Tbk)

Abstract

Indonesia is a country that has a diversity of beauty, not only the nature but also culture, historic relics, art, and the culinary. Media participated in introducing these diversity to the public with purpose to add insight and knowledge about tourist attractions. Weekend List program is an event program show about the diversity of attractions both inside and outside the country. This study aims to determine how big the influence of NET TV Weekend List program on knowledge about tourist attractions, surveys on employees of PT Duta Pertiwi Tbk. The study used an explanative survey with a quantitative approach and using Knowledge Theory and S-O-R Theory. The sampling technique in this study using Saturated Sampling as many as 50 respondents. Based on the result of reliability calculation in this study yields Cronbach's Alpha value of 0.929 for variables X and 0,867 for variable Y, which means > 0.61 value of reliability standards, it can be concluded that statement Very Reliable. Based on the calculation of correlation yields a correlation value of 0.760 with a positive value with a very strong level. Based on Coefficient Determination Effect of NET TV Weekend List Event Program On Knowledge About Tourist Places Survey On Employees of PT Duta Pertiwi Tbk is 57,7%. The result of this study, there is influence between NET TV Weekend List Event Program on Knowledge of Places of Interest.