KEBIJAKAN REDAKSIONAL DI REDAKSI LIPUTAN6.COM DALAM MEMPRODUKSI BERITA

Abstract

This study aims to determine editorial policy at editorial Liputan6.com in producing news. The research question asked is how "(Editorial Policy in The Editorial of Liputan6.com in Producing News)". The research method used in this research is descriptive qualitative with qualitative approach. The collecting of data obtained through interviews and observations. The theory used in this research is the theory of Hierarchy message content by Shoemaker and Reese. The conclusion from this research is in the five levels of influence of mass media message contents, there are four levels that most influence in Liputan6.com. At the level of daily routine media activities in the production process is done step by step and as long as the news produced attract reporters or journalist are given freedom in searching the news but still refers to the procedures and values that already exist. At the organization level in determining the production process that will be aired not very influential to editorial policy from the top because the online media is required to be fast in reporting so as long as the news can have values and attract wide audience and give a certain impact that can produce a high pageview. At the extra level media, high pageview becomes the most important thing because if the pageview in a media is high will many advertisers who believe in the media, factor of this advertiser also participate in a media because indeed that the private media industry needs funds for the sustainability of running media. And at the ideology level, the capitalist ideology in which a private media needs funds to fund its operations will always try to maintain its pageview to remain a high pageview and impact to the image of a good online media company.