PENGARUH PROGRAM DUA HIJAB DI TRANS7 TERHADAP PERILAKU PEREMPUAN MUSLIM DALAM MENGGUNAKAN HIJAB

(Studi Survei Pada Hijabers Community Jakarta)

Abstract

            This research aims to find out the major impact and the influence of Trans7 Two Hijab TV program on how this program affecting behavior of Muslim women by using hijab (survey study at Hijabers Community Jakarta). Using the S-O-R theory (Stimulus-Organism-Response). This research uses positivism paradigm using quantitative research approach. The method of this research is associative explanative method in obtaining data. The subject of this research is a member of Hijabers Community Jakarta. Data collected technique were obtained through randomly distributed questionnaires in 98 samples after calculated using slovin formula 10% of total 4000 population member of Hijabers Community Jakarta. From the result, data of Two Hijab is equal to 0,454 value is quite meaningful. In the determination test R² (r square) it can be concluded that the effect of Two Hijab TV program in Trans7 (variable X) on the behavior of Muslim women in using hijab (Y variable) is 20,7% the rest 79,3% influenced by other variable not examined in this research meaning that the Two Hijab program in Trans7 is effective in displaying information about hijab trends. After doing this research it can be proved that H₀ were rejected and H₁ were accepted, it can be seen from the significance value 0.000 <0,005, which means there is major influence from Two Hijab TV program on Trans7 (variable X) in affecting behavior of Muslim woman using hijab (Y variable).