PERANCANGAN LOGO SEBAGAI IDENTITAS VISUAL UNTUK MEMBERIKAN NILAI TAMBAH PADA BOUTIQUE MAZEL

Abstract

The design of this visual identity aims to create a visual identity for Boutique Mazel to assert its existence in the business world of clothing sales for women. In this case the creators make Logo Design as Visual Identity To Provide Added Value In Boutique Mazel to summarize all the vision and mission that exist into a visual form of the logo. This logo will make Mazel Boutique a differentiator from competitors who move in the same field. In designing the logo, designers will use data collection techniques in the form of briefs that will be filled by Mazel Boutique. In the brief it involves a lot of things about what the designers need in the process of designing the logo. Brief will be a reference like what the logo will be made later, so worthy of being used as the identity of Mazel Boutique. As well as planning creative concepts and technical concepts in the design process. The final result of the logo will be applied designers to several collateral media, such as: business cards, bill notes, price tags, x-banner, and others. To emphasize that the logo is worthy placed in many media.