STRATEGI PROMOSI PISANG LUMPUR PISLUM UNTUK MENCIPTAKAN BRAND AWARENESS

Abstract

The Creation of this work seeks to achive awareness of Pisang Lumpur Pislum in promoting the products. Conducting research and observation is the beginning of the idea of ​​creating this work in determining creative strategy. In addition, the briefs given to clients must be adjusted. The writing of this paper describes the process of creating creative strategies using social media in improving brand awareness on Pisang Lumpur Pislum from receiving client briefs, collecting data, determining creative strategies, to determining appropriate media in promoting the products.Promotion Mix the foundation of the theory that became the basis of the creation of this work. Determining STP (Segmentation, Targeting, Positioning) and 4P (Product, Price, Promotion, Place) is a process that must be done in determining promotional strategy, so that the message delivered can be effective. The selection of promotional media such as flyers, banners, Facebook, and Instagram can strengthen the meaning contained in the promotion strategy. This is done aimed to be displayed brand image that want to be built. Proper media planning can also make promotions effective without large advertising expenditures.