DESIGN OF CORPORATE IDENTITY CV. JAYA ABADI KONVEKSINDO, TANGERANG, BANTEN

Abstract

Company CV. Jaya Abadi Konveksindo is located in Karawaci area, tangerang, banten. Moving in the field of convection and screen printing. One way to survive in the increasingly advanced and growing market competition is to create a brand image or logo. The absence of a logo on a company is a step that is still not appropriate, given the increasing number of businesses the same but already have a logo and have many regular customers. The design of this work is how to design a CV company logo. Jaya Abadi Konveksindo into a representative logo. A logo that can present the vision of the mission for the company easily remembered by everyone, especially the segmentation of the company and easily applied into several media supporting corporate identity. Data collection is obtained from direct observation of corporate identity. Interviews with owners and employees of CV. Jaya Abadi Konveksindo as well as consumers who have worked with the company CV. Jaya Abadi Konveksindo. Library study to obtain theories supporting the creation of a good and correct logo.