STRATEGI PROGRAM DIRECTOR DALAM UPAYA MENAIKKAN RATTING PROGRAM – PROGRAM DI RADIO CBB 105.4 FM JAKARTA

Abstract

The purpose of this study is to observe and described how the program director’s strategy helps maintain the rating of program Cinta CBB in radio CBB 105.4 FM Jakarta. The Program Director’s strategy consist of pre-production, production and post production analysis. The reaserch method applied is qualitative. This type of this reaserch is mainly descriptive. Data collection is done by personal in-depth interviews. Observation and documentation of data analysis is done by describing the state of research objectives, in accordance with what the authors obtained from the existing framework of the reaserch method. The result of the research concludes that the production process of Cinta CBB broadcasting program, in radio CBB 105.4 FM Jakarta. Consist of (1) Pre Production, is an early step of all activities or included in the planning. The first step is to conduct a meeting for the production event to do far-sighted views, or observations into the future with (a) stick to the idealism and trends of the present. (b) Job allocation, who’s the person is in charge and who’s the announcer/broadcaster. Who is the script is finished. (2) production. Is the implementation of the broadcast (on air) program Cinta CBB is implemented in accordance with the program that has been set on Mondey to Friday at 09am to 12 noon on 105.4 MHz FM Jakarta. The broadcasting method is done interactively with live called in audience with intention to create interactive relationships with the speakers and audiences (listener) through live, telephone, or line sms (3) Post Production, reflects the evaluation process after production or after the broadcast session is completed. Whether the event is well received by the audiences or not. Which evaluation is done by the program director and producer through an editoral meeting, involving the whole Cinta CBB team. The post Production evaluating aims to make the next broadcast into a better and create more demand and  more tune in of listeners to Cinta CBB 105.4 FM, Jakarta whose ultimate aim is to provide public service in the music industry with special focus in DANGDUT music in Jakarta.