PENGARUH PROGRAM HAPPY MORNING FEMALE RADIO TERHADAP PENGETAHUAN IBU RUMAH TANGGA DI KEBAYORAN LAMA JAKARTA SELATAN

Abstract

Female Radio brings a sharper concept as a female companion with an established target audience of 25-39 years old, modern and proud to have an Indonesian soul on her. Female radio tries to meet the needs of its listeners through the choice of music, actual information in various ways in the business world, entertainment, economy, lifestyle, to family problems. This research is aimed to know the influence of Happy Morning Female radio program to the knowledge of housewife in Kebayoran Lama South Jakarta and how big influence Happy Morning Female radio program to the knowledge of housewife in Kebayoran Lama, South Jakarta. This research uses positivism paradigm, strong approach in obtaining data. Data collection techniques were obtained through questionnaires distributed purposively to 100 respondents from 7,673 housewives in Kebayoran Lama, South Jakarta. Sampling technique used, that is using slovin technique, for data collection technique used is primary data by spreading the questionnaire. Then processed using SPSS software version 22 and the use of secondary data, such as books related to research. The results of this study correlation value (R) variable X and Y of 0.768 (Strong) and using a significant level of 1%. The conclusion is significant because there is influence Happy Morning Female radio program to the knowledge of housewives in Kebayoran Lama South Jakarta. While the value of regression (R square) or coefficient of determination of 0.590 this means showing that the influence Happy Morning Female Female radio program to the knowledge of housewives in Kebayoran Lama South Jakarta is 59% and 41% is another factor not investigated by researchers