PENGARUH PROGRAM BERITA XIN WEN DI METRO TV TERHADAP MINAT MENONTON KHALAYAK (Survei Pada Warga Kampung Cina Benteng Sewan Lebak Wangi RW 04 Kota Tangerang)

Abstract

At this era the appearance of mass media especially television has become peoples daily activity, in era of information and communication technology, television gives many benefits to citizens, Metro TV who claimed as one of the news television inseparable from programs who brings information. Xin Wen program in Metro TV is a news program which is use Mandarin as a language to gives information, and of course Tionghoa citizens welcome the program. This research aims to find out if there is influence between Xin Wen news program in the Metro TV of interest citizens of cina banteng Sewan Lebak Wangi RW 04, Kota Tangerang and to determine how much influence the program Xin Wen news to watch on interest citizens of cina banteng Sewan Lebak Wangi RW 04, Kota Tangerang The theory used is SOR (Stimulus-Organism-Response) by using a quantitative approach, the paradigm of positivism, study method explanatif with the collection of data obtained through questionnaires, sampling using techniques probability sampling, cluster sampling (area sampling), the population in this study amounted to 2220 peoples. To calculate the number of samples from the existing population data used slovin formula with an error rate of 10% to 96 respondents. The results of this study based on the correlation coefficient between the influence of Xin Wen news program to watch the interest of citizens of cina banteng Sewan Lebak Wangi RW 04, Kota Tangerang of 0,802 indicates the correlation being as 0.802> 0.1. So what happens on the original hypothesis is rejected and Ha1 Ho1 accepted meaning is significant based on the value of R square or determination coefficient of 0,643 or 64,3%. It can be concluded that the variable impact of the program Xin Wen news to watch the on interest citizens of cina banteng Sewan Lebak Wangi RW 04, Kota Tangerang amounted to 64,3%, and others 35,7% is a variable that was not examined in this study, so other researchers who want to do the same test, it can use other dependent variables.