STRATEGI PERANCANGAN PROMOSI CANAI BANG VIJAY DALAM MENCIPTAKAN BRAND AWARENESS

Abstract

The creation of the work is aimed at producing a logogram for communities wystara who will be one of brand identity of the community and introduce community based concern to the city even young generation tangerang. The creation of this work aims to increase brand awareness for Canai Bang Vijay in a promotion on its brand strategy. The creation of the work is to discuss the design of promotional strategy Canai Bang Vijay through integrated marketing communication, research and observations into the initial idea of the creation of this work to determine creative strategy, in addition to the brief provided by the client must also be adjusted. Writing this paper describes the process of making creative strategies IMC in improving brand awareness on Canai Bang Vijay products ranging from receiving the brief from the client, data collection, define creative strategies, to determine the appropriate media in promoting the products. IMC (integreated marketing comunication) is the theoretical basis on which to base the creation of this work. Determining STP (segmentation, targeting, positioning) and 4P (product, price, place, promotion) is a process to be followed in determining the creative strategy. The results to be achieved is to increase brand awareness of its target market, that product Canai Bang Vijay to be the one of in providing indian food that has the authentic taste of india and the results from increasing brand awareness can also increase revenue for enterprise IT. Planning the right media can also make the promotion to be effective without spending huge advertising costs.