STRATEGI PUBLIC RELATIONS PT. STELLA MARIS INTERNATIONAL EDUCATION DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI KEGIATAN ENTREPRENEUR STUDENT LEARNING PRESENTATION DAN STUDENT LEARNING CONFERENCE

Abstract

This study aims to determine how entrepreneur activities student learning presentation and student learning conference are implemented by Public Relations of PT Stella Maris International Education to increasing company’s image. The background of this research is decreasing of company image because of public entrusted.Image theory from Jeffkins and Self Presentation from Edward Jones are using by researcher to increase company image. This is a qualitative research method. The collection of data obtained through non participation observation, in-depth interviews conducted on Key Informant and Informants. Data obtained through library research and documentation of entrepreneurs activities student learning presentation and student learning conference. Research results obtained by the authors, shows the entrepreneurs activities student learning presentation and student learning conference strategy are increase company’s image. The conclusion is entrepreneurs activities student learning presentation and student learning conference are very important to gained public trust and changes their perception about Stella Maris International Education image.Theoretical suggestions for company, which is expected to be the best school of future entrepreneurs are always open communications and gives more information with parents as company’s public about entrepreneurs program. Practical advice Public Relations division should make new entrepreneurs innovations in services that are different from the others schools so that the funeral can be easily recognized and remembered by the public.