STRATEGY OF HUMAS TOURISM MINISTRY IN DISSEMINATING THE INDONESIAN TOURISM THROUGH ONLINE MEDIA (Case Study Strategy of Online Media)

Abstract

Tourism is an activity associated with leisure travel. See the current progress of technology is growing rapidly. In this digital era of go-public can find out information just by opening handpohone and find what information is needed quickly. One of them is the Ministry of Tourism, which is now the go-digital, which in providing and disseminating information can already said to be active, quick and efficient. The purpose of this research is to find out how the Strategy of Public Relations in the Ministry of Tourism Indonesia Tourism socializing through online media, so that people can know the news of any tourist destination in Indonesia quickly and accurately without having to waste a lot of time. This study uses a Management Theory George R. Terry namely the Planning (planning), Organization (organization), Actuating (Implementation), Controlling (monitoring). In the absence of a management, an organization institutions will have difficulty in achieving a goal. This study uses the paradigm of post-positivism and qualitative approaches. The collection of data obtained from observation and in-depth interviews to the staff of the Ministry of Tourism as a key informant who was directly involved in making Indonesia Tourism Strategy in socializing through Online Media. Results of this study was to determine the strategy the Ministry of Tourism of Indonesia, made to disseminate information through online media.