Strategi Kreatif Produser Dalam Program Semangat Pagi Indonesia Di Televisi Republik Indonesia (TVRI)

Abstract

This research examines the producer’s strategy creative in program Semangat Pagi Indonesia at television republic of Indonesia. For the purpose of knowing the producer’s srtaegy creative in program Semangat Pagi Indonesia at television republic of Indonesia. The concept of used namely creative program of Naratama and theory used that is the theory control organization of Phillip Thompkins and George Cheney. The research use post-positivisme paradigm, a descriptive research method making this research approach qualitative. Source triangulastion is used for data validity in this research. The result of this research is the producer apply ten of out thirteen a creative strategy of naratama. Srat of the target audience, the script.,punching line, gimmick, clip hanger, tune and bumper, the artistic, music and fashion, logo and music track for ID tune. This is not apply by producer of the Semangat Pagi Indonesia program including rhythm and side, of the venet the measure, general rehearsal and interactive program. In addition the theory control superintendence also used by a prpducer ranging from simple control, technical control birokrasi control, and concertive control. And producer also the doing of the strategy by mean s of always a matter of tuning up program concept different thing and using four host interchangeably with the aim that the audience will not get bored when the program Semangat Pagi Indonesia are nearing more or less eight years. Therefore it is done in the program Semangat Pagi Indonesia still fresh In the eyes of viewers. Briefeng and evaluation are also routinely carried out every day in the program Semangat Pagi Indonesia of it all before the program began and discuss lack of whatever happens during production.