PERANCANGAN IDENTITAS VISUAL (LOGO) UNTUK MENGANGKAT NILAI BRAND CV CHIRAPOOL

Abstract

CV CHIRAPOOL is a company engaged in the field of swimming pool contractor who founded in 2006. To be able to survive in the market competition that increasingly advanced and continue to thrive is by creating a brand images or logo. Therefore, the existence of a visual identity has not been officially so difficult to identify the community CV CHIRAPOOL as a service company contractor. So far the clients who came to know the CV CHIRAPOOL only through word of mouth information, there is never any promotional efforts undertaken by the company. But with the emergence of more and more companies in the same field, the company felt the need to do something to preserve the existence of the company one of them promotional efforts to progressively introduce the vision and mission the company to the public at large in order to be able to recognize company community CV CHIRAPOOL. From the issue of the need for the design of a visual identity that will be implemented in a variety of media promotion.