PENGARUH PROGRAM ISLAM ITU INDAH DI TRANS TV TERHADAP MINAT MENONTON

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Ambar Lestari Ahmad Toni

Abstract

This studi aims to find out how much the influence of Program”Islam Itu Indah” on television Trans TV against interenst watch (Survey on housewives Rw 02 North Petukangan). To know and assess the influence, the researcher uses Positivism Paradigm and the theory used is S-O-R (Stimulus-Organism-Response). The research used by researchers is a type of explanative research, in order to achieve the goal. Researchers used a quantitative approach and survey method to collect data of Housewives Rw 02 North Petukangan. With a total population of 762 housewives and using Slovin Formula with 10% error rate, so the sample used by researchers in 88 housewives Rw 02. Researchers use a significant level of 5% to 0.05. This means that the correlation between the two variables has an influence, it can be seen the number of sig numbers, (2-tailed) of 0.000 and alpa of 0.05so that0.05>0.000 can be said significant. The value of R square of coeffient of determination of 0.176 which when presented to 17.6% and it can be concluded that the variables influence of Program”Islam Itu Indah” on television Trans TV against interenst watch (Survey on housewives Rw 02 North Petukangan) 49.1% and the remaining 50.9% is another variabel not examined in other studies.

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