STRATEGI MARKETING PUBLIC RELATIONS LIMESTONES DIGITAL DALAM KEGIATAN PROMOSI PRODUK SiiP SNACK MELALUI AKUN INSTAGRAM (@siipsnack)

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Fikri Yunita Dini Maryani Sunarya

Abstract

This research aims to find out how marketing strategy public relations activities in Digital Limestones product promotion via Instagram account Snack SiiP (@siipsnack)? The problem is how the proposed research strategy marketing public relations activities in Digital Limestones product promotion via Instagram account Snack SiiP (@siipsnack)? The research method used is Descriptive Qualitative Research. Subject of marketing team public relations Agency and Digital Limestones. Object of this research is a marketing strategy public relations Limestones. The collection of data obtained through interviews and observations conducted on public relations and marketing team followers Instagram SiiP Snack which became informants. Results of the study showed that the use of Digital content department team Limestones in promoting product SiiP Snack is the strategy of the Pull, Push and Pass from Philip Kotler. Pull strategy i.e. maintain and always trying to raise the quality of the content that is created by an entire team of content to the public as well as to respond to the department's comment and direct message in the account Instagram SiiP Snack appropriately and quickly. Push strategy i.e. maximizing in publishing content for content in the form of Snack products SiiP comics, meme, and GIF.The use of #AddictSiiP and #ISiipU hastag is also used to encourage followers. Pass strategy i.e. gives award for Fans of the SiiP Snack every month to be published via Instagram account @siipsnack.

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