MANAJEMEN STRATEGI PRODUSER DALAM MEMPERTAHANKAN EKSISTENSI PROGRAM “LET’S COLOUR” DI NET TV

Abstract

This study aims to determine how the strategy management of Let’s Colour program’s producer on NET TV in keeping the program running. In this study, researcher used a qualitative method with descriptive approach. This study used the Concept of Program Strategy Management by Peter Pringle. The result of this study indicates that the strategy management of “Let’s Colour”program’s producer in keeping the program running by ensuring its four general steps - which are; program planning, program production, program execution and program monitoring and evaluation - are well executed with no obstacle. These things can be seen by analyzing how the program has been able to attract audiences’ attention and the strategy management that used by the program’s producer has been able to keep the program running over the past 2 years until now.