MARKETING STRATEGY PUBLIC RELATION MATRIX IN MAINTAIN LOYALTY COSTUMERS

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Sendi Purnama Mohammad Ichsan

Abstract

Matrix Indonesia is one of the companies engaged in the field hair beauty. This study discusses the Marketing strategy Public Relations in improving loyalty costumers Matrix. The purpose of this research is to know strategy Marketing Public Relations the Matrix in creasing costumer loyalty. The formulation of the problem posed is “How the Strategy of Marketing Public Relations Matrix in maintaining costumer loyalty”. The teory used in this research is the theory of Three Ways Strategy (pull, push, pass) of Thomas L. Harris and the research method used to analyze the existing problems in this research uses descriptive qualitatitive method. The results of research shows that, marketing strategy public relations Matrix in improving loyalty costumers has managed to, seen from the costumers who followed the salon contract with cash back as a form of loyalty costumers Matrix. The conclusion derived from research is a strategy marketing public relations in improving loyalty costumers matrix in three ways strategy that pull strategy through the publication of the animated- animated on social media and spread poster, cataloged into salon- salon, puss strategy through the even matrix colour melting and bording strategy through the hairdresser charity.

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