PERAN HUBUNGAN MASYARAKAT DALAM MENDISEMINASIKAN PROGRAM SATU JUTA RUMAH MELALUI MEDIA SOSIAL FACEBOOK DI KEMENTERIAN PEKERJAAN UMUM DAN PERUMAHAN RAKYAT

Abstract

Disseminating the program or policy has made by an institution is one of the role as a public relations that make public can obtain information about the program. The dissemination in this research is referred to information dissemination done by the division of public communications Ministry of Public Works and People's Housing to the community of one million homes program through social media facebook wich is social media with the most users in indonesia. Facebook account to disseminate the One Million House program is a Facebook fanpage from the Ministry of Public Works and the Public Housing @kemenpupr. This study aims to see how the role of public relations disseminated in the One Million House program to the community through social media facebook with research methodology descriptive qualitative and use two way symmetrical models of communication. Researchers assessed the role in disseminating information about the program of one million homes have been running quite well. The flow of communication running balanced between the Public Relations and community even though there are still deficiency. The Public Relations has done the role of expert advisors, communication and technical facilitators well, but for the role as a problem solving facilitator, public relations only as a community facilitator with the directorate general of the provision of housing which is a program manager of one million homes.