STRATEGI PUBLIC RELATIONS KASKUS DALAM PENYELENGGARAAN EVENT MARKAS 2017 UNTUK MEMBINA HUBUNGAN BAIK DENGAN KOMUNITAS KASKUS (STUDI DESKRIPTIF KUALITATIF PADA MARKAS 2017 TANGGAL 26-27 AGUSTUS 2017)

Abstract

Strategy of Public Relations  is felt very important as publicity as well as internal and external communicators in achieving goals and objectives for KASKUS. One of them is to build good relationship with KASKUS community. MARKAS 2017 event is one of the activities conducted by PR KASKUS with a community that aims to foster good and sustainable relationships for both parties. This study aims to determine the strategy of Public Relations KASKUS in the implementation of MARKAS Event 2017 to foster good relationships with the community KASKUS (Qualitative Descriptive Study At MARKAS 2017 Date 26-27 August 2017). The formulation of this research problem is how the strategy of Public Relations KASKUS in organizing the event MARKAS 2017 to foster good relationship with the community KASKUS (Qualitative Descriptive Study At MARKAS 2017 Date 26-27 August 2017) ?. The researchers used Event Organizing Theory of Event Management by Goldblatt (2002) dan Silvers (2004). The subject of this research is Public Relations KASKUS. The research object focuses on the implementation of MARKAS 2017 KASKUS Event. Data collection was obtained through  semi-structured interview, non participant observation and obtained data from literature study and documentation about the object of research in KASKUS. The conclusion of research result obtained that MARKAS 2017 is one of KASKUS Public Relations strategy to introduce KASKUS to the public. In addition, this activity received a positive response by the public so as to foster good relationships to the community KASKUS. Therefore, theoretically the researchers expect that this research can contribute to the development of communication science Public Relations. While practically researchers expect this research to be input and consideration of Public Relations KASKUS in organizing events to foster good relationships with the community.