PERANCANGAN VISUAL IDENTITY PADA PERUSAHAAN EVENT ORGANIZER WORKSHOP 86

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Arya Teguh Mohammad Ichsan

Abstract

Every organization or company utilize logo as a Visual Identity that differentiate themselves from their competitors. Furthermore, logo as Visual Identity also have a pivotal role to visually picture the entity’s products or services, vision and mission, and ultimately the entity’s values. Creator creates Logo for Workshop 86, a company established since 2013 that provide music event organizing services and music event equipment rental, as its Visual Identity. As the company has many competitors in the market, it is very important for Workshop 86 to initially established Visual Identity that is able to visually picture its services to their potential clients and to be stand out from its competitors. Creator use elements that frequently associate with musical event and other graphically meaningful visualization to generate one meaningful Visual Identity. As it is the company’s logo, Creator also implement the Visual Identity into various important company’s marketing and promotion collaterals.

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