PERANCANGAN VISUAL IDENTITY UNTUK MENINGKATKAN NILAI BRAND PERUSAHAAN HARUM BUNGA

Abstract

The design of this visual identity aims to create a visual identity for Harum Bunga's production house to assert its existence in the business world of wreaths. In this case the creator makes Visual Identity Design To Increase The Brand Value of Flower Harum Company to summarize all the visions and missions that exist into a visual form of the logo. The logo is what will make the Harum Bunga Production House a differentiator from competitors who move in the same field. In designing the logo, designers will use data collection techniques in the form of briefs that will be filled by Harum Bunga Production House. In the brief it involves a lot of things about what the designers need in the process of designing the logo. Brief will be a reference like what the logo will be made later, so worthy of being used as the identity of Harum Bunga Production House. As well as planning creative concepts and technical concepts in the design process. The final result of the logo will be applied to several designers collateral media, such as: letterhead, business cards, sign age and others. To emphasize that the logo is worthy placed in many media.