PENGARUH PROGRAM SINETRON DRAMA KOMEDI OK-JEK DI NET TV TERHADAP PENGETAHUAN TATA TERTIB PENGEMUDI GOJEK (Survei Terhadap Pengemudi Gojek di Kebayoran Baru Jakarta Selatan)

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Diana Puspitasari Novalia Agung Wardjito Ardoyo

Abstract

This study attempts to know is there any impact of the program patron drama comedy ok-jek at the net tv to knowledge good governance the driver gojek (Survey of the driver of Gojek Kebayoran Baru South Jakarta). Researchers used teoris S-O-R ( stimulus-organism-response ) by denis mcquil and sven windahls. The kind of research is the type used by the associative eksplanatif research a quantitative approach. Of the receipt of the sample data on the use of questionnaires are arranged based on likert scale and had already tested the validity of and realibilitasnya. That is using a technique the sampling method ofprobability sample with a kind of simple random sampling. The questionnaire spread at random and obtain 96 partisipan. Data collected mixed with using formulas spss version 19. Based on correlation test it was discovered that the there are impact of the program shop opera drama comedy ok-jek at the net tv effects on knowledge about in an orderly manner to the driver of the forest law enforcement governance gojek in kebayoran baru south jakarta was recorded at 0,763 with the better grades the strong and significant. The value of the correlation is be between 0,60-0,799 who it means there were add at the same time, while the value of the regression ( r square ) or coefficient of determination as much as 0,583 this means paper work showing that impact of the program shop opera drama comedy ok-jek at the net tv effects on knowledge about in an orderly manner to the driver of the forest law enforcement governance gojek in kebayoran baru south jakarta is 58 % and 42 % is other factors apart from the which was not in you wherever you may be by researchers.

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